Native Campaigns

Native Creative Specifications

Field	Description	Notes
Logo	Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels  Max. file size: 1200 KB Formats: JPG, PNG
Main Image	Minimum size: 1200×628 pixels Aspect ratio: 1.91:1 Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB
Square Image (optional)	Minimum size: 628×628 pixels Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB	*Optional
Advertiser Name	Write the advertiser name.	25 characters
Headline	Primary text.	90 characters
Body Text	Lengthier text describing a brand or product.	200 characters
Caption URL	A short version of the landing page URL to display in some native layouts via DV360.  For example, https://www.example.com/shop	30 characters
Call-to-Action	Text encouraging people to take action. For example, Shop Now.	15 characters

Trafficking Native Creative 

1. Traffic native creatives

• Navigate to the “Format Gallery” under Creative.
• Select the “Native Display” format.

2. Input assets

• Upload logo and image in their corresponding sections.

2 (cont’d). Input assets

• Add “Advertiser name”, “Headline”, “Body text”, “Caption URL”, and “Call-to-Action”.

3. Link creative to campaign manager 360 tracking ad

• Navigate to the “Creative Details” section.
• Input the click tracker into “Landing Page URL”.
• Input the impression (image) tag into “Impression tracking URL 1 (Optional)”.
• If you have additional trackers, please use “Impression tracking URL 2 (Optional)”.

Display in Native Campaigns

If you do not have native creative assets, you can still run display ads via a Deal ID using the existing native workflow and our image flattening service.

Sizes available are 970×550, 970×250, and 300×250. 

Assets must be provided to Liveintent prior to campaign launch for resizing.*

*Please note: creatives will be resized with a transparent background to meet DV360 requirements for Native Display, but will render as Display.

Display Creative Specifications

Field	Description	Notes
Logo	Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels  Max. file size: 1200 KB Formats: JPG, PNG	A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Main Image	Minimum size: 1200×628 pixels Aspect ratio: 1.91:1 Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB	Provide your LiveIntent Rep 970×250 and/or 970×550 assets in .jpg or .png as these will be resized to 1200×628.
Square Image (optional)	Minimum size: 628×628 pixels Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB	Provide your LiveIntent Rep 300×250 assets in .jpg or .png as these will be resized to 628×628.
Advertiser Name	Write the advertiser name.	A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Headline	Primary text.	A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Body Text	Lengthier text describing a brand or product.	A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Caption URL	A short version of the landing page URL to display in some native layouts via DV360.  For example, example.com/shop	A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Call-to-Action	Text encouraging people to take action. For example, Shop Now.	A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Trafficking a Display Creative 

1. Traffic display creatives

• Navigate to the “Format Gallery” under Creative.
• Select the “Native Display” format.

2. Input assets

• Upload logo and image in their corresponding sections.
• For the main image:
  • Upload a 1200×628 resized image provided by your LiveIntent Rep. The creative can be either a 970×550 or 970×250 size, with the rest of the space acting as a border.
  • It must be 1.91:1 aspect ratio.

• For the square image (optional):
  • Upload a 628×628 sized image. The creative should be a 300×250 size, with the rest of the space acting as a border.
  • A 628×628 should always be paired with a 1200×628 when uploading as it can not be trafficked alone.

*Please note: the logo will not be rendered in the final creative.

2 (cont’d). Input assets

• Add Placeholder text for the “Advertiser Name”, “Headline”, “Body Text”,  “Caption URL”,  and “Call to Action”.

*Please note: the logo will not be rendered in the final creative.

3. Link creative to campaign manager 360 tracking ad

• Navigate to the “Creative Details”.
• Check the box next to “Add Campaign Manager 360 tracking ad” and search by placement id.

3. Link creative to tags (for non-CM360 ad servers)

• Navigate to the “Creative Details”
• Input the click tracker into “Landing Page URL”
• Input the impression (image) tag into “Impression tracking URL 1 (Optional)”
• If you have additional trackers, please use “Impression tracking URL 2 (Optional)”

*Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.