Reports for Campaigns via DV360
You will find a few differences in the reports coming out of Google Campaign Manager and Google Display & Video 360 for your email advertising campaigns with LiveIntent.
The below details apply if you are following the guidelines set up for attribution and tracking via DV360.
For campaigns using post-view attribution
The below applies if you are using a CM impression tracker in a DV360 line item.
|
Campaign Manager (CM) |
Display & Video 360 (DV360) |
|
|
Spend |
Available |
Available |
|
Impressions |
May be duplicated |
Available |
|
Clicks |
Available |
Available |
|
Post-Click Conversions |
Not available |
Not available |
|
Post-Impression Conversions |
Available |
Available |
For campaigns using post-click attribution
The below applies if you are using a CM click tracker in a DV360 line item.
|
Campaign Manager (CM) |
Display & Video 360 (DV360) |
|
|
Spend |
Available |
Available |
|
Impressions |
Available |
Available |
|
Clicks |
May be duplicated |
Available |
|
Post-Click Conversions |
Available |
Not available |
|
Post-Impression Conversions |
Available |
Available |