LiveConnect Configuration Guide for HIRO Clients
Introduction
LiveConnect is a core component of LiveIntent’s identity resolution framework, crucial for transforming anonymous website traffic into identifiable, addressable interactions. Aligned with industry best practices for privacy and data security, LiveConnect helps publishers manage their first-party data effectively, boosting monetization through precise user identification.
What is LiveConnect?
LiveConnect is a standalone web tag and a key component of HIRO that enables deterministic identity resolution for publishers. In order to harness the performance and addressability that HIRO delivers, implementing the LiveConnect tag on your website is essential. This tag generates first-party cookies and captures key user interactions, allowing publishers to map users to stable identifiers, such as the nonID. This process is vital for delivering accurate, targeted advertising and personalized content, while ensuring compliance with user privacy standards. By embedding LiveConnect into your website, you can increase the accuracy of user identification, leading to more effective audience engagement and higher monetization potential.
What problem does LiveConnect solve?
With the increasing restrictions on third-party cookies—already blocked by default in browsers like Safari and Firefox, and soon to be optional in Google Chrome—publishers face challenges in maintaining effective identity resolution and understanding user behavior. Traditional third-party cookies often have a short lifespan, making them less reliable for long-term tracking and engagement.
LiveConnect addresses these challenges by using first-party cookies that have a significantly longer lifespan (up to 7+ days). This approach provides a more robust and durable solution for identifying and understanding user behavior, even as the industry shifts away from third-party cookies. By extending the lifetime of cookies, LiveConnect helps publishers maintain strong relationships with their audience. This improves ad monetization by giving brands longer access to user behavior data, enabling more personalized and relevant content delivery.
LiveConnect Implementation
Depending on the use case, a publisher will receive a specific LiveConnect Tag. Place the LiveConnect tag provided by your account team across your website so that it loads on all pages. You can deploy LiveConnect by adding it to the global header of your website through a tag manager or you can add it directly into the HTML.
To add the LiveConnect tag directly to your website HTML:
- Locate the <head> and </head> tags in your webpage or the head template in your tag management system or web platform. Please be sure that once in the tag manager, that LiveConnect is not placed into an iFrame or floodlight. This will prevent LiveConnect from properly firing.
- Paste the LiveConnect tag code at the bottom of the header section, just above the </head> tag. The LiveConnect tag can be added above or below existing tracking tags in your site header, as long as it is above the </head> tag.
Please do not make changes to the LiveConnect tag structure when placing the tag on your website.
Example LiveConnect tag shown below.
Note: Each LiveConnect tag is unique, and you should only use the tag provided by your account team.
When you’re done, please reach out to your LiveIntent Customer Success team to confirm your implementation is operating properly.
Have more questions?
Submit a request to hirosupport@liveintent.com. We are here to support you with any additional configuration needs or questions you may have.