Below are the step-by-step instructions on creating a display creative within The Trade Desk platform according to LiveIntent’s best practices.

Display Creative Specs

Adding a Display Creative

1. Traffic display creatives & input assets

• Navigate to “Campaigns” and select “Upload Creative.”
• Select the “Hosted (Display, Video, Audio)” format.
• Upload assets in .jpg, .png, or .gif.

2a. Input copy

• Input the creative “Name” and “Landing Page URL.”
• If you would like to align Ad Server reporting with TTD reporting, you can add Ad Server and Creative Placement ID to tie both ids.

 2b. Input trackers

• Input the click tracker under “Clickthrough URL.”
• DO NOT input any tags within Javascript Tracking Tags 1-3. 

*Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.

• Input your 1×1 impression (image) tag in ‘“1×1 Pixel Impression Tracking URL.”
• If you have additional non-javascript tags for measurement you can input them in the other “1×1 Pixel Impression Tracking URL” sections.

2c. Input flight

• Input the “Start Date”, “End Date,” and “Time Zone.”
• Once complete, select “Create” to finalize the creative.