Reporting Metrics from your ESP and LiveIntent
Below, you’ll find a breakdown of reporting metrics relative to both your Email Service Provider (ESP) and LiveIntent reporting.
As a general rule of thumb: if you’re looking for metrics related to the performance of your email campaign, you should reach out directly to your ESP.
Why doesn’t LiveIntent provide all the reporting?
LiveIntent’s tags are only a small portion of your email newsletters. Since we do not send your mail, we do not have insight into most of the metrics associated with your campaign.
Metrics from Your ESP
While reporting and measurement can differ across the hundreds of ESPs out there, there are standard metrics that each should provide.
Because there are many terms and metrics, we’ve listed the most popular below. Reach out to your ESP for something that you don’t see here!
| ESP Metric | Definition |
| Bounce Rate | The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce” |
| Clicks | Reports on all links in the email |
| CTR | Click-through rate based on any link in the email |
| Delivery Rate | The percentage of the emails that were delivered compared to the number that bounced |
| Hard Bounces | This bounce rejection reason from the recipient’s mail server indicates a permanent delivery failure. Retried delivery attempts will not be successful. An example of a hard bounce is a bad email address. |
| Open Rate | A measure of how many people on an email list open, or view a specific email |
| Soft Bounces | This bounce rejection reason from the recipient’s mail serve indicates a transient delivery failure. Retried delivery attempts may be successful An example of a soft bounce is a full mailbox |
| Total Delivered | The total number of emails, minus hard and soft bounces |
| Total Emails Delivered | The number of emails that were actually delivered to recipients’ inboxes and is calculated by subtracting hard and soft bounces from the total number of emails sent |
| Total Emails Sent | The aggregate number of emails sent |
| Total Opens | Every instance of a recipient opening an email. |
| Unique Opens | Signifies that no matter how many times a single person opens the same email, it counts only as one time |
| Unsubscribe Rate | The number of subscribers who click on the “unsubscribe” link in an email and opt-out of future messages from that sender |
Metrics from LiveIntent
All LiveIntent reporting metrics can be found in this article.
Next Steps
If you’re interested in learning more about general ESP reporting metrics and how they should be used, check out this article from Email Vendor Selection.
You can also contact our Industry Relations team with any questions you may have, by emailing esp@liveintent.com.