Building a Native Creative in The Trade Desk
LiveIntent’s The Trade Desk (TTD) integration allows you access to exclusive email newsletter inventory. Below is how to make a Hosted Native creative in The Trade Desk.
If you have never worked with LiveIntent before, please reach out to your TTD representative to enable LiveIntent as a Supply Vendor.
Native Creative Specs
| Field | Description | Notes |
| Logo |
Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG |
|
| Main Image |
Minimum size: 1200×628 pixels Aspect ratio: 1.91:1 Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB |
|
| Sponsor |
Write the advertiser name.
|
|
| Long Title | Primary text. | 90 characters |
| Long Description | Lengthier text describing a brand or product. | 140 characters |
| Landing Page URL |
A short version of the landing page URL to display in some native layouts via TTD. For example, https://www.example.com/shop |
30 characters |
| Call-to-Action |
Text encouraging people to take action. For example, Shop Now. |
20 characters |
Adding a Native Creative
1. Traffic display creatives
- Navigate to “Campaigns” and select “Upload Creative.”
- Select the “Hosted Native” format.
- Upload a “Main Image” and “Logo.”
2a. Input copy
- Input the creative “Name”, “Landing Page URL”, “Title”, “Description,” “Sponsor”, and “Call to Action.”
- If you would like to align Ad Server reporting with TTD reporting, you can add Ad Server and Creative Placement ID to tie both ids.
2b. Input trackers
- Input the click tracker under “Clickthrough URL.”
- DO NOT input any tags within Javascript Tracking Tags 1-3.
*Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.
- Input your 1×1 impression (image) tag in ‘“1×1 Pixel Impression Tracking URL.”
- If you have additional non-javascript tags for measurement you can input them in the other “1×1 Pixel Impression Tracking URL” sections.
2c. Input flight
- Input the “Start Date,” “End Date,” and “Time Zone.”
- Once complete, select “Create” to finalize the creative.